There is no doubt that the current color that is sweeping the world is green and I don’t mean that in the sense of dollars. The recent announcement that Al Gore will receive the Nobel prize for peace due to his contribution to the awareness for environmental issues is the perfect indicator that we are facing a whole new world. But the recent trend is not just left for politicians or big projects like live earth, it affects every single one of us and we can each do our part.

The good thing is that acting green and doing your part to save our planet doesn’t have to be an expensive proposition. In fact, in many cases it can actually save you money so your interests coincide with those of our planet’s. What more can you ask?

One of the most prominent ways people are opting to conserve on energy is by using eco friendly cars. While the biggest considerations for going with these cars are typically environmental ones, there are a number of benefits for driving an eco friendly car which are directly related to your pocket. Besides saving significantly at the pump (which is crucial with today’s fuel prices), there are a number of tax benefits and even incentives provided by car insurance companies. In a move to encourage the use of eco friendly cars, kwik-fitinsurance.com has adopted an eco friendly policy which offers significant savings for eco friendly car owners.