There used to be a consensus that being innovative is about launching a great new product or service, encouraging employees to take risks and constantly providing the environment that will keep them engaged with new and fresh ideas. What was forgotten in the midst of all the excitement is the truth that knowing how to do something is quite different from actually doing it.

The path to innovation can be compared to the strict regimen of diet and exercise in developing rock-hard abs. Being truly innovative would necessitate cultural changes to be able to yield significant results. Change has always encountered resistance in all forms and levels as accepting it is seldom easy.