Pure Marketing

Apple’s genius is not in its ability to create revolutionary products. I will agree that their products are prettier than their competitors but they are not in any way superior. What Apple excels in, is their marketing abilities. They have managed to make their products known as the generic product of that category. For example, ask any average person on the street what the best MP3 player is and they will answer with no hesitation that Ipods are. This is far from the truth but Apple somehow fooled us all.