The Importance of Marketing

Apple is really doing something right. When it comes to their products, with a few exceptions, the technology is generally inferior to their competitions but somehow they manage to come out on top. Take the IPhone for example, it lacks features that even basic phones possess and I am not even comparing it to phones like the Nokia n95 which it is often compared to. Lack of 3G, a 2 MP camera, and no GPS just doesn’t do it for me but yet somehow, Apple manages to sell millions, just like It did with the Ipod and just like it is doing with the Macs. It is all in the marketing.